New member of the Board of Directors

We are delighted to announcement the appointment of Craig Poole as ‘Commercial Director’.

Craig initially joined the business in 2005 as part of the Ocean Imports team, playing a major part in the progression and development of the Cardinal Plus brand.

In 2010, Craig was promoted by the business to Import Supervisor, working alongside Peter Cavanagh who, at that time, headed up the fast-growing import team within Cardinal Plus.

Just four years later, and in recognition of Craig’s developing skills and importance to the business, he was promoted to Senior Import Manager.

Today, Craig is responsible for the management and development of our largest team within the group, as well as system implementation and key client and supplier relationships.

In line with the culture and the values of the business, Craig has a passion for personal development and as such, was recently selected by his peers to receive the Highest Achievement Award on the prestigious ‘How to Win Friends and Influence People’ course by Dale Carnegie.

Craig continues to demonstrate impressive business acumen and will be a welcome asset to the Board of Directors, as Commercial Director.  His appointment also allows the business to celebrate and recognise Craig’s obvious value and further demonstrate to all of us within the business that this is an organisation that promotes from within and rewards excellence.